Speakers

Michael Cizmar
President and Managing Director @ MC+A

Russell Proud
Co-Founder @ Decided.AI
Description
The need to Improve e-commerce search relevance is vital as the landscape of e-commerce search has undergone a rapid evolution. B2C and B2B businesses are witnessing remarkable progress in the enhancement of the user experience to meet the ever-growing expectations of the discerning consumers, client and partners. A persistent challenge facing e-commerce sites is moving beyond traditional keyword-centric search methods. This challenge has brought the industry to an inflection point where innovation is needed to stay relevant in the competitive market.
In this webinar, Michael and Russell discuss relevancy improvement methods such as ELSER and ELAND. Both methodologies promise a more dynamic and responsive search experience for users, shifting from keywords to vectors.