Keyword search is dead. Embrace machine learning.
It is about understanding a user’s journey and machine learning. Keyword search as a primary signal is dead. Machine learning killed it. The paradigm of keyword search is over 25 years old. Given the emergence of machine learning and advanced ranking models, it is not the primary source of relevance for insights. Keywords as a driver for information retrieval is outmoded and ineffective. Modern machine learning provides better mechanisms for improving the outcomes of information retrieval requests by providing predictive solutions based on user actions and context. In this article, we […]
Keyword search is dead. Embrace machine learning. Read More »