Bringing Better Search Experience to Chicago Suntimes

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When the Sun-Times Media Group wanted to improve the search functionality on suntimes.com, they turned to locally renowned search experts MC+A for help. MC+A, a Google Enterprise Partner, accepted the challenge and developed a search platform roadmap for the project.

CHICAGO, IL (PRWEB) JUNE 24, 2014
When the Sun-Times Media Group wanted to improve the search functionality on suntimes.com, they turned to locally renowned search experts MC+A for help. MC+A, a Google Enterprise Partner, accepted the challenge and developed a search platform roadmap for the project.

Improving our search capability was a strategic goal.  With MC+A’s help, readers can now search our site faster.

“We continually look for ways to enhance the reader experience on suntimes.com,” said Jim Kirk, Publisher and Editor of the Chicago Sun-Times. “Improving our search capability was a strategic goal. With MC+A’s help, readers can now search our site faster and find the most complete list of results possible.”

The search function is critical in the online news marketplace, and MC+A was able to provide the Sun-Times with guidance on improving their site’s search experience. By reviewing Sun-Times’ analytics, MC+A discovered that they could increase incremental revenue by applying a modest average CPM against the incremental ad impressions.

“This update makes search more effective for the Sun-Times readership. As an additional bonus, Sun-Times Media Group will benefit from reduced operational costs and an additional revenue source,” said Michael Cizmar, Managing Partner at MC+A. “We’re excited to continue to work with this well-known brand.”